Fake Death Ad Illusions

Here we go with more ad illusions and again with preventive ones. This time it's about human death (and child) illusions, or should I say - fake death pictures? How cruel can it be to put a photo of a dead child in your swimming pool, where a bunch of other kinds are playing? Not as close as to let your own child alone in one! This photo is from Royal Life Savings Company and their campaign named "Watch Around Water". The trick tells for itself.