Amazingly Clever Logo Illusion

Corporate identity is one of the most important things a company should have. It is the soul of a corporation and provides it with visibility and recognizability. The most important part of corporate identity is a logo, designed for immediate recognition of the brand. Good logos are simple with a strong and, usually, well hidden message. Easily recognizable and effective if printed in black and white. Probably one of the best examples is a Fedex logo:

Easily recognizable, simple logo with a well hidden message

But what make FedEx logo so unique you might ask. If you take a closer look at it, you'll see a hidden arrow between letters "E" and "x".

Another, maybe even greater example is Amazon. This logo was born once Amazon has decided to start selling everything, not only books. Just an arrow that connects letters A and Z and the message is clear: “We are now selling everything from A to Z”

Clever Amazon Logo

Beside FedEx and Amazon, there are thousands of other amazingly clever logos such as:

The Guild of Food Writers

More Th>n (More Than)

Upside Down Productions

Piggy Back

Ogden Plumbing

Peace Air Logo

And one of my favorites - the hidden bear in Toblerone logo

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Amazing Trompe l'oeil Art by Solomon Perry

You know there wasn't anything new on tricks and illusion for a while. The main reason is quite simple - I was too lazy to do work. I know there are people who are regularly visiting my blog, cause I got some nice and some not so nice emails, criticizing my slackness. Ok, I'm not gonna bore you anymore; here's something I have received via email and it immediately caught my eye - some fresh trompe l'oeil art from a guy called Solomon Perry.

Solomon Perry is a gifted artist with 27 years of experience in custom work, uniquely with 3D illusions. His other expertise is in the field of 2D/3DAnimation, Sculpting, Web/Graphic Design,Video Editing, Murals, Decorative,and Fine Art Paintings.

I don't know about his web design skills, but his trompe l'oeil kicks arse :)

Make sure you bookmark his website, it's at www.phantazmindustries.com cause you'll find even more stuff there.



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PSP Billboard Illusions

A very good example of marketing ad campaign for Sony’s PlayStation Portable gaming console. A concept posters are the work of Skizo and there are four different versions:

Spiderman PSP Billboard Wall Illusion

Satellite PSP Billboard Illusion

Very creative and eye-deceiving posters!

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